Free Tool

How Do Your Numbers Stack Up?

Enter your industry and annual revenue. See exactly how your cost of goods, margins, operating expenses, and cash reserve compare to what your industry says they should be.

Step 1 of 2
What industry are you in?
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Step 2 of 2
What are your approximate annual sales?
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Benchmarks for
Based on annual revenue of
Industry benchmarks are based on IRS SOI data, NAICS industry studies, and RMA Annual Statement Studies. Ranges reflect typical performance for small businesses under $10M in revenue.
Cost of Goods Sold
The direct costs to deliver your product or service — materials, labor, subcontractors. Keeping COGS in range protects your gross margin.
Gross Profit Margin
Revenue minus COGS. This is what you have left to cover overhead and generate profit. Below-range gross margin is the #1 silent killer of small business cash flow.
Operating Expenses
Rent, payroll, marketing, insurance, admin. These are the fixed and semi-fixed costs that run whether you're busy or not. Lean OpEx means more cash survives to profit.
Net Profit Margin
What actually stays in the business after all expenses. Many owners are shocked by how thin this number is — and how controllable it actually is with the right system.
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Recommended Cash Reserve

What This Means for Your Business

Don't Like What You See? Let's Fix It.

If your numbers aren't where this benchmark says they should be, there's a reason — and it's almost always fixable. Let's spend 15 minutes looking at it together.

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How It Works

Three Steps to Real Clarity.

No sign-up required. No sales pitch. Just honest numbers from real industry data.

1

Pick Your Industry

Search from 100+ industries classified by NAICS code. Whether you're a home builder or a nail salon, we have your benchmarks.

2

Enter Your Revenue

Just your approximate annual sales. We do the rest — calculating what your COGS, margins, expenses, and cash reserve should look like at your scale.

3

See Your Gap

Compare your actual numbers to the industry standard. If there's a gap, you'll know exactly where — and we can help you close it.