Our Story

Built on Service.
Grounded in Discipline.

A veteran-owned firm, 45 years of financial leadership, one simple promise: clarity you can actually use.

Tim Reinhard, Founder of Homeshore America
Tim Reinhard
Founder & Principal Advisor
Founded2009
Experience45+ years
EducationB. Accountancy
StatusVeteran, USA
LocationTemecula, CA

A firm built the old-fashioned way.

I founded Homeshore America in 2009 after more than two decades in the nonprofit finance world. I'd seen too many good organizations struggle with cash flow problems that were, honestly, solvable, if only someone had taken the time to build the right systems, ask the right questions, and tell the truth about what the numbers were saying.

So that's what I set out to do. One business at a time. No offshore team. No call centers. No hand-offs to people who don't know your business. When you hire Homeshore America, you get a small, credentialed team that is personally invested in your outcome.

"The military taught me to show up, tell the truth, and finish what I start. Those rules still run my practice."

I'm a U.S. veteran, and the habits the service built into me are the same ones I bring to every client engagement: precision, accountability, and the kind of follow-through that makes business owners sleep better at night. I hold a Bachelor of Accountancy from Walsh College, I'm a Certified QuickBooks ProAdvisor, a CPCP® Certified advisor, and a RightTool Pro Expert. Between nonprofit leadership and private-sector advisory, I've spent over forty-five years inside the numbers, and I've learned that the principles of good cash flow don't really change across industries. Only the specifics do.

Today, Homeshore America serves small and mid-size businesses across the country from our home base in Temecula, California. We focus on businesses between $500K and $10M in revenue, the range where owners have outgrown DIY bookkeeping but aren't ready for a full-time CFO. That gap is exactly where we add the most value.

We're not the cheapest option. We're not trying to be. Our positioning is simple: CFO-level thinking at fractional cost, delivered by a team that picks up the phone when things get difficult. If that's the partner you're looking for, the conversation is easy to start.

Our Positioning

From Historian, to Navigator.

For most of my career, I was a historian.

I recorded what happened inside a business. I organized it, reported it, filed it, and handed it back. The work was accurate and necessary and, by the time I delivered it, already over. Every report I produced was a record of decisions already made, money already spent, opportunities already passed.

At some point I realized that what business owners needed was not a more accurate history. They needed someone who could read that history and tell them what it meant for what was coming next.

That shift, from recording the past to navigating the future, is what the Homeshore Method™ is built on. It does not replace good accounting. It uses what accounting reveals to look forward, to map what is coming, to make decisions before pressure arrives rather than after it.

Most financial advice tells you what happened. We are built to tell you what is next.

The People Behind the Work

A Small Team. High Standards.

Every engagement is handled by credentialed professionals who are personally invested in your outcome.

Tim Reinhard, Founder & Principal Advisor

Tim Reinhard

Founder & Principal Advisor

Tim founded Homeshore America in 2009 after more than two decades in nonprofit financial leadership. A U.S. veteran, he brings the precision and accountability of military service to every client engagement. With 45+ years of experience in construction finance and business advisory, Tim serves as the primary advisor on every engagement. No hand-offs, no junior staff. He holds a Bachelor of Accountancy from Walsh College, is a Certified QuickBooks ProAdvisor, CPCP® Certified, and a RightTool Pro Expert.

U.S. Veteran 45+ Years B. Accountancy CPCP® Certified QuickBooks ProAdvisor
Olivia Knoerzer, Senior Accountant

Olivia Knoerzer

Senior Accountant

Olivia holds a Bachelor of Science in Accounting and a Master of Accounting from Western Michigan University. She brings a strong technical foundation to every engagement, from transaction-level bookkeeping to financial statement preparation and client-facing reporting. Olivia handles the day-to-day accounting work that keeps client books accurate, timely, and audit-ready, and she works closely with Tim on the analytical side of every engagement. Her graduate-level training means she approaches accounting not just as record-keeping, but as the foundation for sound business decisions.

Senior Accountant M. Accounting Western Michigan University
Susan Borovich, Office Manager

Susan Borovich

Office Manager

Susan keeps the firm running smoothly, managing the operational details that allow the advisory and accounting team to stay focused on client work. Her attention to detail, calm under pressure, and commitment to doing things correctly the first time are exactly what a firm built on precision requires.

Office Manager Homeshore America
Nick Nelson, Financial Analyst

Nick Nelson

Financial Analyst

Nick holds a degree in Finance and Financial Analysis from Western Michigan University. He supports the firm's analytical and advisory work, pulling data, building models, tracking KPIs, and turning raw numbers into the kind of clear, usable information business owners actually need. Nick's background in financial analysis means he's comfortable with both the technical side of the work and the business questions behind it. He brings a detail-oriented, methodical approach that complements the advisory side of every engagement.

Financial Analyst Finance & Financial Analysis Western Michigan University
How We Work

Six Principles, Non-Negotiable.

The things that don't change, regardless of the client, the industry, or the engagement.

No. 01

Clarity Over Complexity

If the answer can't be explained in plain English, it isn't done yet. Jargon protects advisors, not clients. We explain what we find, why it matters, and what to do about it.

No. 02

Direct Access, Always

No gatekeepers. No "your account manager will get back to you." When you need me, you reach me. That's the veteran-owned commitment.

No. 03

Discipline Over Heroics

Most cash flow problems aren't solved by brilliance. They're solved by consistency. The weekly rhythms, monthly reviews, and honest conversations most owners skip.

No. 04

American Made, Period

Your financial data never leaves American soil. No offshore processing, no overseas call centers, no language barriers. That isn't a marketing angle. It's a security decision.

No. 05

Honest Before Polite

I'd rather tell you the truth about your numbers than tell you what you want to hear. Respect means saying the hard thing when it needs saying.

No. 06

Fair to Everyone

Every engagement is structured to be a fair deal for the client, the firm, and the work it actually takes to do things right. No games, no hidden fees, no surprises.

The Path Here

A Career in Service.

Not a linear climb. A build, step by step, on real work for real clients.

Early Career

Foundation in Accountancy

Earned Bachelor of Accountancy from Walsh College, a credential weighted heavier in accounting coursework than a standard business degree. Began working in private-sector finance alongside a commitment to military service.

20+ Years

Nonprofit Financial Leadership

Spent over two decades inside the nonprofit sector, the proving ground for mission-driven financial stewardship. Learned how to stretch every dollar, keep boards informed, and make honest decisions under resource constraints.

2009

Homeshore America Founded

Launched as a veteran-owned advisory firm with a simple mission: deliver CFO-level thinking to small and mid-size businesses at a fraction of the full-time cost. No offshore team, no call centers. Just direct expertise delivered from American soil.

Present

Cash Flow Clarity at Scale

Serving businesses and nonprofits nationwide from our Temecula, California base. CPCP® Certified, QuickBooks ProAdvisor, and RightTool Pro Expert. Continuously sharpening the tools behind the promise.

Let's Have a Real Conversation.

Fifteen minutes. No pitch. We'll talk about where your business is today, where you want it to go, and whether we're the right fit to help. Even if we're not, you'll leave with clear next steps.